Approach

Marketing
Approach

My consulting approach follows these tenets:

  • Smart strategies for quicker ROI
  • Clearly define the problem(s) and success metrics.
  • Quickly test, learn and adjust hypotheses.
  • Build on strengths.
  • Use partnerships to fill gaps.

Most of all, I believe it’s vital to know who your ideal customer is, speak their language and deliver value to them every day. That is the crucial foundation of all successful marketing strategies.


This approach has guided me as I’ve slayed competitive dragons throughout my career, and I will help you and your organization do the same.


I want to understand your values and guiding principles, and ensure that the marketing strategy aligns with the business’s deeper purpose. 


I’ve incorporated best practices that I learned from the most famous brands in B2C and B2B and tailor them into strategies that are practical for my clients, based on their specific needs and resource.


My favorite clients are those that may be considered an underdog or simply unknown in the marketplace. Why? These businesses usually have the following beliefs:


  • Appreciate marketing strategy, but don’t get hung up on processes.
  • Know that speed and agility give them a massive advantage.
  • Value making mistakes – it’s the only way to learn and grow
  • Do rapid prototyping and research in the real world (versus a focus group).
  • Understand that limitations (in resources and time) drive innovation.

I want to understand your values and guiding principles, and ensure that the marketing strategy aligns with the business’s deeper purpose. 

CONTACT ME FOR CONSULT
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