Services

Marketing
Services

Northgate Marketing can help you overcome any of the challenges that your business may face today, no matter the channel. We can help you with your marketing and communications strategy for B2C, B2B, bricks & mortar, eCommerce, and global. And we’ll do it using best practices learned from the most famous brands in B2C and B2B– but without the Fortune 500 budget or timelines.


We always make sure that our services are tailored to be practical for you, based on your resources and needs.

Social Media /
Content Marketing

Developing a relationship with your customers starts long before the purchase. We can help you build that trust and credibility with a well-tailored content marketing and social media plan. 

  • Social media strategy
  • Content development
  • Website optimization
  • Email blasts

Brand
Marketing

Your brand shows what you stand for. It represents your unique positioning in the market and the values you hold as an organization. Northgate Marketing will help you develop the tools to ensure your brand is consistently represented in the marketplace.

  • Brand architecture
  • Brand development strategy
  • Innovation strategy / portfolio

Commercialization

Launching an amazing new product to the world goes beyond a sales sheet. Northgate Marketing can help develop your entire strategy kit for successful commercialization.

  • Value-based pricing strategy
  • Unique selling point
  • Claims strategy and development
  • Persuasive storytelling

Product Claims
Development

Support your brand promise and drive profitability by developing powerful performance claims about your products and services that resonate with your customers.

  • Competitive analysis
  • Value drivers for target customer
  • Need-based claims development

Account-based
Marketing

If you target specific customers with your marketing strategy, you can accelerate their decision-making process and generate more revenue for your own business. Northgate Marketing is poised to help you focus your marketing strategy on specific accounts for maximum impact.

  • Customer profile
  • Identify Decision-Making Units
  • Customer journey mapping

Pricing
Strategy

Cost-plus pricing leaves money on the table. Northgate Marketing can help you quantify the total value that your product or service is creating for its customers and improve your negotiating power.

  • Frame of reference
  • Economic value drivers
  • Elasticity
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